Outspoken NASCAR driver Bubba Wallace isn't holding back on the sport's biggest hurdle: breaking through internationally amid strong U.S. roots.
Bubba Wallace Speaks Out
Despite packed U.S. tracks, NASCAR stars often go unrecognized abroad, unlike global icons in other racing series.
Limited Worldwide Appeal
Wallace highlights how F1 aces like Max Verstappen and Lewis Hamilton draw crowds worldwide, boosted by massive media and shows like Drive to Survive.
F1's Star Power Edge
NASCAR's dedicated fans fill venues like Daytona and Bristol, but its influence rarely crosses borders or reaches casual viewers even stateside.
Stuck in America?
Efforts like hosting a Cup Series event in Mexico mark NASCAR's push to grow beyond the U.S., rekindling international races after years.
Steps Toward Expansion
Wallace stresses creating true household stars to elevate the sport's popularity, shifting focus from regional fame to broader cultural impact.
Building Bigger Names
When asked who could draw in new fans, Wallace points to Kyle Larson as the talent worth watching, potentially carrying NASCAR's torch.
Larson as the Key Driver?
Yet Wallace admits it's challenging—Larson's dirt racing draw is strong, but appealing to everyday folks remains a tough climb for the series.
The Road Ahead